The Great Blue header


2016 TAR Convention — The Great Blue

Venture IN!

THANKS to all who attended the convention! For post-event updates, please check the Yapp app.

NOTE: All CE rosters from Charleston have been submitted to TREC and are available at Per policy, you have until Oct. 27 to report any discrepancies. Please check to be sure your hours have been credited. If you see any issues, contact Sarah Selman at moc.t1484586550enrat1484586550@naml1484586550es.ha1484586550ras1484586550 or 615-440-5036.

September 14, 15, 16, 2016

One of two annual TAR major meetings, the Fall Convention features affordable continuing education opportunities with dynamic, nationally known speakers (8-12 hours CE); inspiring and entertaining keynotes; business meetings, awards and installation celebration; and opportunities to connect with peers from throughout Tennessee.

This year’s Convention site is the charming, Atlantic-port city of Charleston, S.C.

Educational opportunities will be offered simultaneous to business meetings. If attending business meetings ONLY, there is no charge but registration is still required.

**UPDATE: Attire for the ticketed Main Event (Friday) will be Black Tie Optional.**

Location TAR Staff Contact

Charleston Marriott map
Charleston Marriott
170 Lockwood Boulevard
Charleston, SC 29403
Full-Size Map

Contact Sarah Selman at 615-440-5031 or 877-321-1477, or email



Dress for the convention is Casual.
**Dress for the Main Event (Friday evening) is Black Tie.** 

Education Sessions

Wednesday, September 14
2:00PM to 3:00PM – Opening Session & Keynote – Speaker: Henry Cho
3:30PM to 5:30PM – “NLP: Negotiate Like a Pro” – Speaker: Jackie Leavenworth
Thursday, September 15
9:00AM to 11:00AM – “National and State Economic Update” – Speaker: Jonathan Smoke
12:30PM to 2:30PM – “TBD” – Speaker: Jarrod Haning
Friday, September 16
9:30AM to 11:30AM – “Listing Plans” – Speaker: Sasha Farmer
1:00PM to 3:00PM – “
TBD” – Speaker: Patrick Lilly
3:30PM to 4:30PM – “Master Minds” – Moderator: Kristy Hairston Panelists: Patrick Lilly, Sasha Farmer, Valerie Hunter-Kelly, Dave Friedman


There will be On-Site Registration Wed. from 7:30am to 7:00pm and Thurs/Fri from 7:30am to 5:00pm. Space is limited; please register early! To receive the “Early Bird” rate, you must register by Mon., July 25, 11:59 p.m. Thereafter, advance registration will continue until Thurs., Sept. 1, 11:59 p.m. ONLY ON-SITE REGISTRATIONS WILL BE ACCEPTED AFTER Sept. 1, 11:59 p.m.

A $25.00 administrative fee will be charged on cancellations received by Sep. 1, 2016. Cancellations received after this date are nonrefundable. Registrations are non-transferable.

Hotel Reservations

Hotel reservations are made DIRECTLY WITH THE HOTEL.

Or call (800) 228-9290 and mention “TAR Convention” for the group rate.

Midnight on Monday, August 22, unless the room block has already filled. Reservations received after that date OR after the block is full will be considered on a rate- and space-available basis.

All confirmation letters will be sent via EMAIL. If you do not receive a confirmation within 7 days of registering, contact TAR staff member Sarah Selman IMMEDIATELY at 615-440-5031 or 877-321-1477, or by emailing

You may cancel your registration up to 6 p.m. on the day of arrival, or the deposit is forfeited. Registrations are non-transferable.


Hotel Information

Dates: September 14 – 17, 2016
Location Charleston Marriott
170 Lockwood Boulevard
Charleston, SC 29403
Hotel Reservations:
Or call (800) 228-9290
Room Rate:

$169.00 (Single or Double)
Room tax: 13.5% + $1 destination fee

Parking: Complimentary Self Parking for hotel guests & $10 for Valet Parking
Deposit: First night’s room and tax
Payment: All major credit cards accepted

Cut-Off Date For Room Reservations

Monday, August 22, 2016

(unless room block is filled before cut-off date—and it might well be!)

For the Charleston Marriott  
Check-in Time: 4:00pm EDT 
Check-out Time: 11:00am EDT
Cancellation Policy: Before 6pm EDT on day of arrival or deposit is forfeited.

**HOTEL UPDATE** New Options

Charleston Marriott Status
As of April 1, TAR’s blocks at the Charleston Marriott are sold out until someone cancels. At this time the hotel has non-block rooms for $229 to $259 but no guarantee how long they will be available. These rooms must be booked by calling 800-228-9290 or online through

Overflow Hotels with Special TAR Rates
We have secured blocks with special TAR rates at the following hotels. **Rates good for arrival Tues., Sept. 13, through departure Sun., Sept. 18, except as noted in item 1**

1) Holiday Inn Express 
250 Spring Street
To make a reservation: 866-515-4277 (group code TAR)
$129 (9/13-9/15), $199 (Fri. 9/16)
walking distance to Marriott
comp parking
comp breakfast

2) Courtyard Charleston Waterfront 
35 Lockwood Drive
To make a reservation: 888-724-9647 (group code TAR)
$179 single standard, $189 Waterview standard 
comp shuttle 8am to 10pm, 2 mile radius, first come first serve 
comp wifi 
comp parking

3) Residence Inn
90 Ripley Point Drive
To make a reservation: 800-331-3131 (group code TN Assn of Realtors)
2 miles / no shuttle to Marriott
comp breakfast
comp parking

4) Springhill Suites
90 Ripley Pont Drive
To make a reservation: 888-287-9400 (group code TN Assn of REALTORS®)
2 miles / no shuttle to Marriott
comp breakfast
comp parking
comp evening shuttle to historic downtown only

— Additional Hotels with No TAR Block or Special Rates
Here are other suggested area hotels, but with no special TAR rates or blocks:

Belmond Charleston Place (formerly Charleston Place)
2.3 miles
205 Meeting Place

Embassy Suites Historic District
1.7 miles
337 Meeting Place

Francis Marion Hotel
1.8 miles
387 King St

Hampton Inn Historic District
2 miles
345 Meeting Place

Hyatt House
1.5 miles
560 King St

Hyatt Place – Charleston/Historic District
14.5 miles
560 King St

Speakers and Education

Wednesday, September 14


Henry Cho
1:30 – 3:00 PM – Opening Session & Keynote

A native Tennessean, Henry’s credits include appearances on NBC’s The Tonight Show, CBS’s The Late, Late, Show, and NBC’s Young Comedians. He served two years as host of NBC’s Friday Night Videos and had guest roles on various network sitcoms. Henry’s one-hour Comedy Central special, “What’s That Clickin’ Noise?” currently airs, and he can also be heard on Sirrus, XM and Blue Collar Radio. Henry is a regular performer at the Grand Ole Opry. His film credits include McHale’s Navy with Tom Arnold and David Allen Greer; Say It Isn’t So with Heather Graham and Sally Field; and Material Girls with Hilary Duff and Angelica Houston, produced by Madonna. Henry was the keynote entertainer for the 59th Annual Radio & Television Correspondents’ Dinner attended during the GW Bush Administration. HE has worked extensively with Vince Gill, Amy Grant, Willie Nelson, Carrie Underwood and many others. Henry’s clean comedy is so versatile that he can headline Vegas and tour with Michael W. Smith in the same month. In 2012, he served as host, co-writer and co-producer of “The Henry Cho Show” on Great American Country (GAC).


Jackie Leavenworth
3:30 – 5:30 PM –
“NLP: Negotiate Like a Pro

Get actual dialogues, systems, and strategies to power up your negotiating skill sets. You’ll discover the true consumer mindset about negotiating, the questions you first need to ask to deliver results, and how to keep emotions and objections from derailing the process. “NLP” will focus on communication agility skills that balance the insight and understanding necessary to move any negotiation forward. Consumers expect you to represent their best interests—but clients-for-life expect professional advocates!

Thursday, September 15



Jonathan Smoke (NAR)
9:00 – 11:00 AM –
“National and State Economic Update”

Jonathan Smoke is Chief Economist and leads the efforts of to develop and translate real estate data and trends into accurate and relevant consumer and industry insights. He represents at industry events and in the media and collaborates with the economists and research analysts at the National Association of REALTORS® to enable clear comprehension of market conditions and key trends impacting housing.


Jarrod Haning
12:30 – 2:30 PM – “The Musical Secrets of Performance
As an award-winning speaker, Jarrod trains companies in the psychology of music. When you know how music creates inspiration in you, then you know how to create inspiration in others. By revealing the subconscious mechanism that drives our emotional response to music and language, Jarrod is able to give his audiences some unique tools for getting what they want. The principal violist for the South Carolina Philharmonic, he has been called the “Seth Godin of music” and the “golden boy for music.” With performing experience in 14 professional orchestras and over 20,000 hours of practice, he is able to deliver powerful secrets on performance, productivity, and persuasion. As an expert in music, he has helped doctors, lawyers, nurses, clergy, managers, HR professionals, teachers, non-profits, CEOs, entrepreneurs, sales reps, REALTORS®, pilots and more to impact their world with breakthrough results.

Friday, September 16

Inspirational Breakfast
8:00 – 9:15AM

Speaker: John Wilson
Music: Spiritually Yours

John Wilson is an athlete; an ambassador; a championship-winning professional soccer player formerly of the MLS Washington and the Charleston Battery; and an advocate for the importance of fun, play, and passion in work and life.

Spiritually Yours is renowned for their singing of the music of the low country. SY consists of six beautiful women who range from the highest of sopranos to the lowest in baritone. Together the group has sung Gospel, Country, R&B, Beach and Spirituals for over eight years and performed in various special events. This multi-talented group is versatile in all forms of music and also performs as members of the Charleston Gospel Choir & Spiritual Ensemble, and Lowcountry Voices. As members of these additional organizations they have sung everything from Mozart to Kirk Franklin. The group performs locally, regionally, nationally, and internationally. They have performed in Prague, Italy, France, England, Austria, Germany and Africa. Known not just for their singing, members of SY have appeared on television, documentaries, stage plays and stage productions. In addition, some are directors and musicians in their respective church choirs. Together this group boasts 100+ years of experience singing not only for the joy of the Lord but for the joy, entertainment and appreciation of others.


Sasha Farmer
9:30 – 11:30AM –
“Listing Plans”

Sasha Farmer is a residential REALTOR® in Charlottesville, VA and the Vice President of Montague, Miller & Company, REALTORS®, a 100+-agent firm that services Central Virginia. She runs a 5-person real estate team, The Sasha Farmer Team. She was recently selected by REALTOR® magazine as one of the Top 30 REALTORS® Under 30 and was recognized on the list of 2015 Inman Top 101 Real Estate Influencers in the nation. Sasha speaks and teaches internationally as a CRS Annual Sell-A-Bration Speaker, is a CRS webinar instructor, and coaches agents at state and local association conferences nationwide. In her local business, Sasha was the Charlottesville Area Association of REALTORS® Sales Associate of the Year (2012) and Rookie of the Year (2008).

Patrick Lilli

Patrick Lilly
1:00 – 3:00PM –
“Succeeding in the Luxury Market”

A successful residential real estate broker in New York City for the past 30 years, Patrick is a sought-after expert by the media and has been a featured speaker at real estate and sales-coaching seminars worldwide. Having sold over a billion dollars of real estate and more than 1,000 homes, Patrick’s team consistently ranks in The Wall Street Journal’s Top 250 Teams in the nation. He has excelled to great heights in his field, thanks to his exceptional market knowledge, proven track record as an effective negotiator and deal closer, and his strong relationships with clients and peers alike. Patrick holds numerous professional awards, including Keller Williams’ Pinnacle Award, the Star Award given by top real estate educator Star Power, and a place on the Wall Street Journal Top 250 Real Estate Agents list. Patrick is the founder of Real Estate Pilgrims, an educational and networking group of top-producing agents across North America. He is known for his work as a life coach as well, conducting seminars throughout the world on discovering one’s essence and purpose in life. Patrick received his Certified Professional Coach accreditation at the Academy for Coach Training. He completed undergraduate studies at Missouri State University and holds an MBA from New York University specializing in Marketing and International Business.

Kristy Hairston
Kristy Hairston
Patrick Lilly
Patrick Lilly
Sasha Farmer
Sasha Farmer
Valerie Hunter-Kelly
Valerie Hunter-Kelly
Dave Friedman
Dave Friedman

Malcolm Young (moderator), Kristy Hairston, Patrick Lilly, Sasha Farmer, Valerie Hunter-Kelly, Dave Friedman
3:30 – 4:40PM –
“Master Minds”
A panel discussion featuring top producers

Kristy Hairston
A Nashville native and a Broker with Village Real Estate Services, Kristy’s love for her city and surrounding Middle Tennessee cities runs deep. She is a member of the Greater Nashville Association of REALTORS® and a number of organizations that recognize excellence and expertise in the real estate industry. Kristy stays up-to-date on current market conditions and provides honest, quality real estate consultation tailored to her clients’ specific circumstances.

Patrick Lilly
(see biography above)

Sasha Farmer
(see biography above)

Valerie Hunter-Kelly
Valerie is the consummate real estate professional. As one of the owners of Keller Williams Realty-Clarksville, she has 25+ years of experience and is the Listing Specialist for The Air Assault Team. Valerie holds a bachelor’s in biology from Hampton Institute and a master’s in microbiology from Oregon State University. Professionally, she holds an e-PRO designation (technology); a VIP designation (working with out-of-state buyers); a Graduate, REALTORS® Institute (GRI) designation; a Certified Residential Specialist (CRS) designation—the highest in residential real estate; and a Certified Distressed Property Expert (CDPE) designation, which helps homeowners facing hardship. Valerie is active in the Clarksville community, having served on the boards of the Clarksville Area Chamber of Commerce, the YMCA, the Clarksville-Montgomery County Education Foundation, the Association of the U.S. Army (Fort Campbell, Ky. Chapter), Clarksville United Way, the Tennessee Housing Development Agency (THDA), and the Clarksville (TN) Association of REALTORS®. She was President of CAAR (2002), a graduate of Leadership Clarksville (2011), and a member of the 2014 class of Leadership Middle Tennessee. She serves as Secretary on the board of Leadership Middle Tennessee (2014 to present), a director for Clarksville Rotary Club (noon day), Clarksville Ladies Auxiliary Museum, and Woodward Library Society at Austin Peay State University. Valerie was named one of the Top 500 Most Powerful Women In Real Estate (1999), to the Wall Street Journal & Real Trends Top 400 Real Estate Professionals (August 2010), and to the Wall Street Journal Top 1000 (2011, 2012, 2013). In 2013, she became co-host of “Three Ladies On the Radio” for WJZM in Clarksville, discussing concerns important to women in the community. Valerie was the only selectee as Champion of Fort Campbell (Ky.) for 2014.

Dave Friedman
Named 2014’s Best REALTOR® in Charleston, Dave is committed to his work and dedicated to his clients and his business. He has been named a Top Producing REALTOR® for 13 years and is in the top 1% of REALTORS® worldwide. Dave has closed hundreds of transactions over his 15+ years in real estate, earning a JD Power score of 9.5 in customer satisfaction for five years running.